For 10 years Fessurat Italian brand of trendy shoes for us is an extraordinary idea, destined to explode sooner or later in our country. Already 10 years ago to Wait were telling this brilliant idea, played by Andrea Vecchiola, designer of the brand. The idea of a shoe with an upper consisting of a large elastic band, which wraps the foot, and that you can ‘block due to a closure with Velcro. The possibility is, infinite, to change color and style of the shoe by changing the elastic. 10 years ago this was a real futuristic vision, carried out thanks to the collaboration and limited editions such as the one with the great designer Karim Rashid. And if today that even the giants of sportswear have added elastic of various kinds, in their models, Fessura brand remains the forerunner of all this.
Having a chat at the White Milan with the founder, I find that Fessura, it has become in the last two years an absolute phenomenon in South Korea where, placed in major stores, sold over 40,000 pairs of shoes a year (or maybe in season). The brand, also in Italy, has made its way through boutiques important, but perhaps the time is ripe, because a phenomenon that can get us too. Style, comfort and practicality not missing for sure.
Official website: Fessura.com
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