OTTONE: BAGS BETWEEN AESTHETIC PURITY AND MADE IN ITALY

Ottone Collection

It is difficult to pour one’s own being and the environment around into one single object. Personal history with the rest of the world. Especially if you are new in a sector, like the difficult and competitive of fashion. But the Korean from Soul Banya Kim seems to have hit the target since the beginning of her career as a designer, with the foundation of the Ottone handbags brand. In fact, they contain aesthetic purity, the archetype of Asian culture, and Western contaminations, especially Italian ones. And it is Milan, juxtaposed, to welcome her first for her studies at the IED and, today, to assume the appearance of the place where she started her company.

The women’s accessories made by Kim are not in brass, as would be easy to infer from the name. On the contrary, it is the top quality leathers that give them shape. The name of the brand instead contains a deeper meaning; one would not dare too much to define it spiritually. The word has disappeared into two parts: eight and ne. The first, the number pronounced in the Italian way, is synonymous with infinity, and the designer approaches it to the idea of harmony; the second is taken from the vocabulary of her land and means house of.

Ottone Collection

Made in Italy. Ottone is a brand that goes against the current: instead of making its products in Eastern countries because labor costs less, it does the reverse process, thus going to emphasize quality that only Italian artisans can exploit. They have the power to realize the ideas, then the designs, of the creative in bags with a minimal look, but with details that seem to strike the eye of the attentive customer.

The brand is part of the emerging to follow, and not only on Instagram, to see its evolution, in order to understand if in all the current offer, it is possible to differentiate and to exit the discrete average, currently in circulation.