Hard not to be amazed in front of One Piece. The first thing you think is ‘cool’! the second, ‘What is this? It ‘a suit? It ‘s a pijamas?’ Danish creator of One Piece define it leisure wear. In practice they have invented a new product, a category that did not exist before. One Piece is a comfortable garment to be put to wander around the house while on Sundays, but also to get around the city in your free time if you’re brave. It ‘s an item to be comfortable and to feel super relaxed.
I was the last Bread & Butter in Berlin when my friend Nino Carofiglio, one of the managers of Banana Moon in Bari, literally hypnotized by the product ordered dozens of these. I admit, I was shocked and looked at him as if he were a madman. I thought this product was too particular for the Italian market and that in our country there would be no elasticity to understand and marry an original product so that the bottom does not belong to any specific category. Well I was wrong big. The success of Banana Moon was sensational and after a few days of marketing needed rearranging other 200 pieces. Great news and a prize for those who could dare. In Bari at Banana Moon One Piece is a crazy success. It will become even throughout Italy?
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