NOW IN STORES: FREITAG'S NEW CAPSULE COLLECTION

It is called The Holey Three and is Freitag‘s unprecedented proposal. The iconic handbag brand, produced with recycled materials, has created three new unisex models made of trucks sheetings with particular colors such as roughly white, pretty silver, almost light grey, close to dark grey, slightly purple and as green as it gets, and produced specifically for this edition, which has been on sale from July 27th.

For those who love to travel or need a lot of space there is the F732 Holey Pete backpack, in 300 unique pieces in six colors. For those who prefer practicality together with a pure aesthetic, is proposed the tote bag F731 Holey Julien, an ultra lightweight model also made in 300 units. The double of the pieces, or 600, is dedicated to the F730 Holey Dan pouch in A5 format. One aspect that unites these three brand accessories, founded in 1993 by graphic designers Markus and Daniel Freitag, is the aesthetic choice of making the collection as tactile as possible by making small holes on each model: and if the first one has 5650, the second follows with 7050, then end with Dan having 3830.

More than twenty years have passed since the two creators gave light to the first prototype that later became iconic, the F13 Top Cat messenger bag, and today celebrate their success with these models, always faithful to their corporate philosophy, but experimenting with new forms and techniques of realization. Interesting.

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The new capsule collection is available from selected retailer, in the online shop and Freitag stores (including Milan in Viale Pasubio, 8) and Biffi Milano (Corso Genova, 6).