"Not your average beauty" is the jewels collection by Joanne T.

Would you accentuate your “worst” side of the face with a jewel?

Well… according to Joanne T. you should!

“Not your average beauty” is the designer jewelry collection we want to talk about today.

The collection is the result of the imagination of the artist Joanne Tan, originally from Malaysia, now London “acquired”.

She began studying science and then moved to London at the age of 17 to study art.

Her passion for jewellery began to materialise during his university studies at Central Saint Martins, where she recently graduated.

It was to be expected… given the clear influence of the aesthetics of Alexander McQueen in her creations!

“Not your average beauty” is not a casual name, it refers to the artist’s will to achieve something that goes against years and years of stereotypical beauties.

Thus jewels are born that adorn the face in a different way from those to which we are accustomed, accentuating the nose, which is usually not “adorned” except with piercings.

The latter were a huge source of inspiration for Joanne T.

“To pierce” in English means: penetrating, tearing. The practice of piercing the skin to adorn it finds its origins in tribal customs.

The piercings served not only from the ornamental point of view, but they had a beneficial function and removed the evil.

For this reason, the luxurious jewels of Joanne T. have a tribal character, at times ancestral.

Joanne’s collection is not just a collection of luxury jewelry, it represents a bitter critique of modern society, obsessed with proportionate beauty canons and cosmetic surgery.

We have lost naturalness and this designer wants to find it in the “defects“, which must be accentuated and not hidden, because they distinguish us as human beings…and not plastic dolls!

These facial ornaments are made of 18K gold and embellished with small pearls and diamonds.

All of them have been designed to suit both an Asian and a Western face, just to underline the fact that harmony is a universal concept that transcends skin color and somatic traits.

All pieces are handmade and you can buy them HERE.

If you liked this article, you might be interested in discovering the brand Angostura and the bitter side of its jewels!

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Cristiana Avolio

Cristiana Avolio è una studentessa di Strategic Communication e ballerina di danze urbane. Direttamente da Napoli, vive a Milano dall’inizio dell’università. Appassionata di moda e collezionista incallita di scarpe, ama soprattutto lo streetwear. Inizia a lavorare per Wait fashion per poter scrivere di quello che le piace e imparare da persone che hanno le sue stesse passioni!