“Don’t buy anything” is Noah’s subversive slogan against Black Friday
“What did I tell you? You don’t buy anything, don’t buy anything.”
With this joke we are catapulted into a scene from the very famous film “Good Fellas” in which Robert De Niro threateningly urges Charlie not to buy anything anymore. Noah, the streetwear brand from New York, chooses this phrase to convey a precise message: to urge its consumers not to buy anything during this Black Friday.
In fact, the brand underlines, through a video on its website, how in such a historical moment with an ongoing pandemic, it makes no sense to create gatherings for shopping. To reinforce this thinking, the Noah team also adds that after having had to keep their businesses closed for 3 months during the lockdown, it will not be a day of work that will change the fortunes of large companies.
Noah therefore encourages support for small businesses by recognizing their work. Unlike important businesses, for companies with a reduced turnover, days like Black Friday are important. Therefore, although the brand does not believe in the commercial “bad power” of Black Friday, it wants to sensitize consumers and direct them to buy and invest in small businesses. Never as in this moment, it is essential to believe and invest in small brands.
As has happened previously, even on this occasion Noah does not hold back in conveying messages against the current.
And you? Do you support Noah’s message or do you think it’s just a marketing gimmick?
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