The designer Matthew M. Williams for his long-awaited collaboration with Nike incorporates design and computational data to analyze movement and heat, paving the way for new production standards.
To underline the release of the collection, Blends published an editorial showing both futuristic clothing and accessories. The images show the models that try the pieces in various positions, taken in a montage of different angles and close-ups at the footage of a surveillance camera.
“We need human beings to continue to understand how to interpret data in a fantastic way: the narration of how the product connects to its use and brings an emotion into it, a little more about the heart’s strings. That’s where I see my role, ” said Williams.
The Nike x Matthew M. Williams line should go out to select retailers on July 12th. Browse the gallery above and take a look at the items selected from the collection through our exclusive photos.
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