As early as last autumn, Riccardo Tisci warned us that he would inaugurate a new era for Burberry, and so it was.
Let’s say that, unlike the new logo of the artist Peter Saville in a purely minimal style, for his first campaign instead, Tisci chooses to do big things as to engage 6 photographers and 11 models.
Among the photographers to debut in this campaign we find Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow. Instead, the stars include Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett.
In short, bang!
Riccardo Tisci explained that the main theme of the SS19 campaign is a message of inclusiveness and diversity, to maintain the heritage and values of the brand reflecting on the multiculturalism of London. “I was inspired by how much London – the city that made me dream of becoming a designer – has evolved over time and this show is a celebration of the cultures, traditions and codes of this historic fashion house and of the eclecticism that constitutes the wonderful United Kingdom “.
Presented in a series of contrasting images of refined classic pieces in different shades of camel and brown staggered against bold eclectic prints, this campaign finally sheds new light on the Burberry brand.
More from Brands & Designers
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
The 60s in the co-lab “La Vacanza” by Donatella Versace and Dua Lipa
Donatella Versace and Dua Lipa together for Pre Fall 23 to celebrate the Italian summer. The co-lab between fashion and …
Fashion and design: an open dialogue
From the very early 60s, the artistic dimension that followed the economic, artistic and scientific renaissance saw fashion as the …