Every so often here at Wait, we think we see right. And if we see right also this time, we are faced with a new all-Italian streetwear brand (made in Italy) that can have its own say. For this we insert in our section ‘new brand alert’ dedicated to the new brand to keep attention.
It’s called Asphalt Accademy Apparel and exits from the head of one of our old and esteemed knowledge: Francesco Paura Curci , musician, rapper, DJ (recently released his second solo album Slow Food, but we also talk about Videomind accompanied by Clementino and Tayone) and designer, who carries out this work for over twenty years with excellent results to see the beautiful sites who designed (but also the covers of his records and graphics).
Design and fashion, as we know, often travel close, but Francesco had never faced the field until, one day, taking advantage of a period a little ‘dead’, he begins to draw this line, without even thinking about how he can produce.
The case does meet with Fabio Festa founder of DenimBank S.r.l., with an important history in the field behind: it was former manager of ITTIERRE SpA, in the division of the denim and today lends advice to many Italian fashion companies and foreign companies. In the past he has worked for brands such as Versace, Galliano, Just Cavalli, and Extè “Acht”, just to name a few.
Fabio falls in love with the project of Francesco and became a partner and distributor of the brand with its DenimBank srl.
The brand has hit us particularly because it focuses on minimalist lines, as well as graphical displays that are stylish and very clean. A different and more evolved to cope with the streetwear far from bold and excessive graphics and shouted slogans.
Other important details are cuts, selected materials starting from soft Egyptian cotton worked in Italy and a collection of accessories and jewelry products for Asphalt by master Pietro Ferrante.
We leave you with images of the lookbook, and of course we will be ready to tell you the most interesting news of this new Italian brand.
For more info go to the website of the brand, or on the Facebook page.
All photos in the gallery below!
[nggallery id = 231]
More from Brands & Designers
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
Heaven: Marc Jacobs’ youth collection for fall/winter 2021
On the occasion of the world day for mental health, Marc Jacobs launched the Heaven collection, in honor of young …
