MYKITA and Maison Margiela: the CRAFT collection is born

MYKITA + Maison Margiela

Independence. If there is a word that MYKITA and Maison Margiela have in common, this is it. Both companies have always stood out for their unique aesthetics. All this, despite the social changes – and we know that fashion is very attentive to them, almost to undergo them – or those related to creative directors. The new CRAFT line can only be interesting, now in stores and online, conceived by the brands as an unprecedented proposal determined by stainless steel frames, meticulously handcrafted to take on the appearance of jewel glasses, inspired by the Victorian era.

MYKITA + Maison Margiela

Usually the jewelry you think about when talking about sunglasses is opulent, full of crystals or decorations. Sometimes both too. Not in this case, where the sophisticated and conceptual style takes over. To increase the intrinsic value of the models is their realization, all done by hand. And it could only be this way, because the story of MYKITA and Margiela meets again when it comes to craftsmanship. In the first case above all, given that the Berlin-based company conceives, produces and distributes its own creations, in single-brand stores and multi-brand stores, according to an in-house philosophy: the team, led by founder Moritz Krueger, sees the product in every phase, from its conception to exposure in the shop window.

MYKITA + Maison Margiela

The metals are processed so that they become thin sheets of steel in light and three-dimensional constructions. The structure that is born is ready to accommodate the lenses, whose colors and embedding evoke the style of Victorian jewelry. At least intellectually. Instead of enriching the product, MYKITA and Maison Margiela strip it of useless superstructures, de-constructing it – a typical act of the Parisian fashion house – and making it contemporary, attractive both aesthetically and ideally.

The Achilleo myth of the beautiful and good fits perfectly with the liaison between the two brands, waiting for new collections together.

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