Milano Fashion Week: Benetton fall-winter 2019

Benetton autunno-inverno 2019, Getty Images

Never would one have thought (and hoped) to write such a title. But it’s all true. Last night the Italian brand Benetton marched for the first time in history. Both in fashion and in its own. With the artistic guide of the eclectic Jean-Charles de Castelbajac, chosen to realize the autumn-winter 2019 collection, the company inaugurates a new phase of its journey in a not so fortunate day, given the death of Karl Lagerfeld, to whom de Castelbajac wanted to make a tribute at the beginning of the show.

Benetton autunno-inverno 2019, Getty Images

The codes are all there: colors of all shades, knitwear and style. Without forgetting the multi-ethnic factor, which has always been a must for the brand. Under the eyes of journalists and guests like Oliviero Toscani, whose photographs have represented – and continue to do so – the aesthetic signature of the Ponzano Veneto fashion house. It is no coincidence, then, that the clothes seen on the catwalk refer to the archive of the maison, to which a sense of contemporary must be added. The iconic streetwear according to Benetton is born. Represented by every kind of garment that can be put in the closet next season. Duvets, sweaters, trousers and coats are combined with accessories, with a well-visible logo.

Benetton autunno-inverno 2019, Getty Images

Made in Italy. Not all production is Italian, however, the brand has decided to celebrate the local know how by installing a sort of room in the center of the scene in the artisans are preparing to work on the frames and sewing machines.

Benetton autunno-inverno 2019, Getty Images

Whether the event is unique or not will only be known in the future. For the moment it is good to hope, also because with all the sad faces to which the recent catwalks have accustomed us, it is nice to see the models and models smile, which, wonderful, have paraded while enjoying them, inaugurating with a smile the fashion week .