After the great success of the first three editions of Isola Design District and Milan Design Market, the Milanese creative agency Blank, in collaboration with 24 PR & Events, is ready for a new challenge: it launches the Milan Fashion Club project, an event that aims to democratize access to the fashion system for emerging brands around the world.
An exclusive and unconventional format, which will become an integral part of Milan fashion week but which will also be accessible to new generations of international fashion, as well as to the thousands of visitors to the event. Korea, Spain, Turkey, Iran and the United Kingdom are just some of the countries from which the designers come, ready to show their creations for the first time in Italy, such as Hyejin Grace Kim, who will present his graduation project Otakurace or Naturae Sacra, whose leather bags made by Turkish artisans and just launched on NET-A-PORTER will be on sale this week also in Milan. And then Arena Martinez, Wamnes, Aassttiinn, Painters from Seoul, Anarela, but also many others.
In the heart of Brera, on Corso Garibaldi 46, you will find the MFC Official Pop-Up Store and the info point, where you can meet some of the stylists in person, buy their clothes, and find out more about the locations and events of this first edition. The store will be open to the public from September 16th to 22nd and also includes a private showroom and an area dedicated to customers and buyers. From 6.00 pm to 9.00 pm on Monday 16th, the location will host the MFC Pop-Up Store Opening Event, the essential opening event of the week, with DJ sets and free wine tasting for guests.
And that’s not all! A selection of participating designers and brands, including Ivan Royo, Vonlippe by Irene Marqueta and Federica Cristaudo, will be protagonists of a real Fashion Show, which will take place on Wednesday the 18th starting at 8.00 pm, with an after party until 3.00 am. Where is it? At the FiftyFive in via Piero della Francesca 55, a wonderful location that has already been the setting for fashion shows in the previous editions of Milan Fashion Week, and that this time has fully embraced a project out of the ordinary like this! Backstage models will be prepared by a team led by Sicilian designer Daniele La Mela and internationally renowned make-up artist Valeria Orlando.
Milan Fashion Club also proposes itself as an aggregator of other spot events and independent showrooms in Milan’s fashion districts, such as the temporary stores of Lone Design Club, eiDesign and Federica Cristaudo, which will be part of the program.
Even the eclectic Nashi Salon in via Vigevano 32 will be among the destinations to mark on the agenda, hosting a corner of the Turkish brand Mo for Every Moment throughout the week, which will present to the public the new jewelry collection inspired by the famous Neapolitan playing cards. Right here, between a beauty treatment and a cocktail in the private courtyard, on Friday 20 from 6.00 pm to 10.00 pm, visitors will be able to participate in an aperitif with a DJ set, which will continue with the after-party by invitation to the Art Mall Milano in via Torino 64, a space that combines beauty, creativity and imagination, opening the mind to immense places rich in emotions.
Among the official partners of the event, some of the leading companies in the beauty sector, including Nashi Salon Porta Genova, the new format of the Nashi Argan brand, a space in which to experience a sensorial beauty experience immersed in a welcoming environment comfortable, VOR Make Up, the line of cosmetics rich in pigments signed by Valeria Orlando, B-Selfie, the innovative self beauty filler line that is applied like a plaster.
Memorable, iconic, provocative, Milan Fashion Club wants to build a new community of fashion designers and fashionistas, starting this September.
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