A scarf is just an accessory.
Not for Magneto scarves.
A unisex brand where the contamination between contemporary art and fashion creates something that cannot be closed within a single definition.
Pantelis Vitaliotis, also known as Magneto, is a creative director, graphic designer and visual artist who wants to create something with no limits or barriers. A scarf that is now a blouse, top or headpiece. The artist’s graphic background is evident in the way he manages to convey a three-dimensional aspect to the graphics of his creations.
Each image imprinted on Pantelis silk scarves reveals a microcosm that opens the doors of the subconscious by drawing it in the patterns of the scarves through a variety of shapes and objects constantly connected by linear or circular lines.
Magneto is a project that manages to break the gap between a work of art and the viewer. Art in this way can be worn thanks to unisex models printed on 100% silk. The production of these true works of art is in Soufli, a traditional silk-working town in northeastern Greece.
Dai colori che Vitaliotis sceglie per le sue forme geometriche o dalla tridimensionalità delle stampe, tutto ciò che è rappresentato nelle sciarpe di Magneto sembra sporgere dalla superficie della seta fino ad entrare nello spazio dello spettatore.
La storia di Vitaliotis inizia nel 1991 in uno studio di arti grafiche per poi continuare nel 1996 a collaborare con case discografiche disegnando copertine per CD mentre ricopriva la posizione di Art Director per OZON Magazine. Nel 2000 il fotografo Costas Coutayar lo ha scelto come Art Director della rivista VIEW, diventando in seguito il Direttore Creativo di Marie Claire e per VOTRE BEAUTE.
From the colors that Vitaliotis chooses for its geometric shapes or the three-dimensionality of the prints, everything represented in Magneto ‘s scarves seems to protrude from the surface of the silk until it enters the spectator’s space.
Vitaliotis‘ story begins in 1991 in a graphic arts studio and then continued in 1996 to collaborate with record companies designing CD covers while holding the position of Art Director for OZON Magazine. In 2000, photographer Costas Coutayar chose him as Art Director of VIEW magazine, later becoming the Creative Director of Marie Claire and for VOTRE BEAUTE.
Who really is Magneto?
“Magneto is my favorite childhood hero. His strength did not come from a fit and strong body, but from the power of his mind. This I found very impressive. When I decided to quit working for magazines and to find my new artistic identity, I sat down and decided that I would look at things in a completely different way. ”
These are the words of an artist who had the courage to try the things she wanted to do and never stopped doing the things she really loves. It teaches us that nothing has only a definition and that even a scarf can be anything.
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