Since the photos have appeared on the net also the undergrowth of buyers is in fibrillation. Many have defined the true revelation brand, others are ready to take to the blocks fast and grab the exclusive right to their store. It’s called M.U.T.I.. So many questions. But what is this name? Who is behind it? For those who had not yet figured out the reveal: M.U.T.I. This means Minimarket Under This Idea. Yes, those of the Minimarket Del Riciclo have come out with a capsule collection. Practically an independent brand whose name already says a lot. In classic flavor street, as if we were in a race rap M.U.T.I. invites all the other brands to stay silent.
Yes, on Wait we publish a lot of poetry and beautiful clothes, but the prices often unattainable. Here we are down to earth. A true business.
Going to meet in an explosive taste of all-over prints, M.U.T.I. comes up with a collection that will blow on the screen the streetwear world with sweatshirts that praising Mr Big and 2 Pac, psychedelic graphics to great effect and poetry printed on round neck sweatshirts, t-shirts and caps.
Here is the substance. Product 100% Italian, real cotton (not acrylic style football shirt, as is usually the case for sublimation prints), and the price: 79 EUR retail price for sweatshirts, t-shirts at 39, beanies au 25. It’s stuff that will flew out from the shelves: business for the brand, stores and happy customers.
The other brands we were a bit wrong. Silence. First of delirium.
The collection is coming from 15 September in the Minimarket official stores, in the best Italian streetshop , Superfly Deluxe online official e-shop, and can be ordered for stores in the online showroom Welcome Order from today.
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