They are among the most talked about shoes of the moment. Losers are called and come from Japan.
This evening we attended the big party for the worldwide launch of the new collection ss 2015 (now officially in the best international stores) at the street-shop upscale Inner, in Milan. A new shop was born under the wing of Antonioli, and right across from the historic shop, to give space to streetwear that matters.
A sneaker that then, just for the product-placement, hints at the high level of the operation: an extremely accurate positioning and selected from Blackboard that manages the distribution. High level but is accompanied by an affordable price (we are not in fact talking about the usual sneakers from 300 euro): in the enterprise to ensure that streetwear that counts can not only and not necessarily bind to products with a price tag that often creepy, just like the garments of Marcelo Burlon that are depopulating Inner within the same, for example.
The Losers, as we have already told in our report Pitti, are sneakers that are born in Japan, and that contians what we from Wait, we christened as the ‘killer detail‘: winning the detail, the trump card. In this case the kind of V front which incorporates the design of traditional Japanese sandals, able to make them original and recognizable at a first glance.
Event tonight so many people who count the street scene and hi-fashion Italian, a DJ set with controfiocchi with Dj Innan from Berlin, beer Ashai galore and all the prerogatives for a big launch.
Now you cand find some models at Inner, and soon (since september) in the best selected stores.
ALL PICTURES IN THE GALLERY BELOW.
More from Brands & Designers
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
The 60s in the co-lab “La Vacanza” by Donatella Versace and Dua Lipa
Donatella Versace and Dua Lipa together for Pre Fall 23 to celebrate the Italian summer. The co-lab between fashion and …
Fashion and design: an open dialogue
From the very early 60s, the artistic dimension that followed the economic, artistic and scientific renaissance saw fashion as the …
