Lacoste changes its logo for a good cause
The latest limited edition collection by Lacoste is already sold out. The French company has decided to replace the historic crocodile logo for the capsule, invented in 1933 to pay homage to the famous tennis player René Lacoste, with the image of ten species of animals at risk of extinction.
From the rhinos of Java, passing through the northern lepilemure, up to the Cao-Vit gibbon, every shape is imprinted on the iconic white polo shirt of the brand. The proceeds are to be allocated entirely to the SOS (Save Our Spieces) organization, which is based in Switzerland. Lacoste’s initiative is not an end in itself, it seems. In fact, the goal would be to establish a lasting collaboration with the IUCN (International Union for the Conservation of Nature), which administers the SOS.
Lepilemure settentrionale, logo, Lacoste
The house is still fashionable. This is why it has not limited itself to producing the polo shirt but has created an aesthetically pleasing and at the same time educational packaging, since the box containing the piece (and the animal) chosen contains within it the list of other nine animals protagonists of the collection. A perfect union of style and solidarity.
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