Kylie Cosmetics, Kylie Jenner’s make-up brand will arrive in Italy. After the Kylie Skin line, the products dedicated to make-up will also be available for purchase in Italy, exclusively from Douglas.
WHEN WILL IT BE AVAILABLE?
The Kylie Cosmetics line, according to Instagram communications on the brand’s official profile, should land in Douglas perfumeries on July 15th.
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July 15: Save The Date
On the same day of the launch, on the website of the French perfumery chain, it will be possible to participate in a Live Q&A with Kylie herself, who will answer live questions asked by fans. To be able to participate, simply leave your question on Douglas’s Ig profile, and hope that your own will be read live. An opportunity not to be missed for fans and make-up geeks.
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AIR OF CHANGES
The arrival in Italy is not the only novelty. In fact, the brand has announced a major re-brending that will affect its cosmetics line. Specifically, as you can read on Instagram, the formulas seem to be “clean”, “vegan” and “gluten” free. Terms that ride the trend of the moment, that of freeing product formulas from ingredients deemed “harmful”. A theory, as it is right to specify, which is not reflected in the scientific field.
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A marketing move, the one chosen by Kylie Cosmetics, perhaps a little aggressive and certainly comfortable, but with the promise that nothing will change from the point of view of product performance.
What do you think of this return?
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