For the Fall 2021 Men’s Dior collection, the creative director Kim Jones wanted to play with the colors and art of Kenny Scharf!
“I think what people want now is a break from reality,” Kim said in a preview of Dior Uomo’s Zoom Fall 2021 collection. “People don’t want to think about the everyday at the moment. So I wanted there to be some fun in the collection – although it may sound silly. I wanted there to be some energy, some excitement,” he continued.
His words explain the choice of collaboration with the American artist Kenny Scharf, known for his colorful illustrations of surrealist and cartoonish style.
The idea was born accidentally…
Kim Jones was reorganizing his house during the spring lockdown, when he came across a book about Kenny Scharf, an artist who frequented the East Village in New York during the 1980s. The East Village was a place where several artistic personalities gathered, including Jean-Michel Basquiat and Keith Haring (contemporaries of Scharf).
That period so dense with art and culture inspired Dior’s creative director for the entire collection.
The prints made in collaboration with Kenny are the real protagonists of the collection, which has an elegant dandy style and always faithful to the brand.
The garments were to be presented in Beijing, but due to the increase in infections from Covid-19, were presented with a digital show:
On the IG profile of the brand, in addition, there are some interesting teaser videos that anticipate the launch of the collection and the collaboration with Kenny Scharf.
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Photo credits: hypebeast.com
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