Last night we were at official launch of the new JTV Collection by Joe T Vannelli, at M Collective, the fashion concept store in Milan.
The new line made by Joe and his crew starts classically with a series of captivating and impressive t-shirts, and will soon expand into a complete collection that will span a total look.
The first series, has been completely sold out in no time.
Joe, a DJ and true living legend of the Italian house music, did not spit behind the console, engaging the audience in a really nice atmosphere within the scenic store of piazza Fontana, with its crew with Vannelli Bros, Silvano del Gado , Ania J, Quibiko and Vinx. Behind the consolle a highly scenic screen projected the images of the collection.
The JTV line has a high and exclusive high-end placement (the price is 89 € for t-shirts) and is complemented by the Supalove collection, which has a more affordable price and is named after Joe T Vannelli’s disks and evenings they did the story.
The JTV collection presents a collaboration with leading and talented graphic designers: Jorge Arévalo, graphic designer of Madrid, internationally recognized and appreciated for his advertising campaigns, collaborations with Custo Barcelona and Miguel Silveira in art Migs, a talented Brazilian designer with which Vannelli has been collaborating for a long time and has signed numerous promotional campaigns and compilations of Supalova.
You can buy t-shirts on the official website of the collection: www.jtvcollection.com, or at M Collective.
In the Joe video at the console during the evening of yesterday.
IN THE GALLERY BELOW SOME T-SHIRT FROM JTV COLLECTION
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