Jimmy Choo unveils its new "JC" monogram in the FW19 campaign represented by Kaia Gerber

Alongside the model Kaia Gerber, the absolute protagonist of the new FW19 campaign signed by Jimmy Choo is the new monogram of the brand.

jimmy choo campaign kaia gerber

Through the lens of photographer Steven Meisel, the images of the new campaign focus everything on Jimmy Choo’s new monogram. Here, in fact, that the initials JC emerge as an oversized sculpture in a series of powerful portraits.

Along with it, Meisel also captures the fresh and dynamic spirit of the Kaia Gerber model, muse of the Fall Winter collection, enhancing the essence of modern heroine.

Announcing a new chapter for Jimmy Choo, the JC monogram presents the brand’s initials expressed in a faceted gold and silver colored font with an interconnected and secure silhouette. Always present and celebrated in several iterations, JC is a constant reminder of the meaning and value of the brand.

jimmy choo campaign kaia gerber

“In my mind, Kaia represents a muse for the next generation with a sense of timeless beauty. It is a modern heroine in the making. This season marks a crucial moment in the history of Jimmy Choo with the presentation of our new monogram, the JC , a literal abbreviation of our brand initials. The faceted design reflects the dynamism of the Jimmy Choo woman and the accessories she commands “, Sandra Choi, Creative Director Jimmy Choo.

jimmy choo campaign kaia gerber

The campaign also reveals the Varenne bags, presented in an assortment of timeless leather and suede including burgundy, camel, black, rust and dark green.
The protagonists of the next season are the three key figures bowling, shoulder strap and cluth, all interconnected by the new monogram JC.

jimmy choo campaign kaia gerber

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Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.