About this brand of sneakers inspired by Japanese sandals we have already spoken several times on this site.
The distinguishing feature is that unmistakable line V at the tip, which takes up the lines of traditional Japanese sandals.
The models range from laced sneakers mid or low, with versions with holes on the ankle up to the inevitable slip-on.
Very high quality, original sneakers, with a specific story to tell, and different from anything else on the market. Not a small feat for a brand of sneakers in a segment where do something new and recognizable seems increasingly difficult.
But why the name Losers ?
They replied the founders of the brand led by a Japanese artist Sneakerwolf leading exponent in Tokyo sneaker-culture : ‘We as artists are cursed, we built our culture on our ideas and our genius, without asking anyone. And that is how we intend to continue. ”
“How true,” Losers “Japanese, we strongly believe in ourselves: no matter what life forces us to face, and even if we lose (” LOSE “) we will have no regrets. For us this word doesn’t have negative connotations, but is a source of pride. That’s why we chose this name. “
The new collection is a shower of colors combined with each other fantastically. News are the slip on patent, and other versions with tartan and bandana fabric and the one with the star printed around the ankle.
The many shades of gray and brown, however, present in the collection have ‘a really interesting story that is well explained by the same team:
The range of colors is based on the concept of 48 shades of brown and gray 100, a concept taken Edo era in Japanese history (600-800). At that time the Japanese nobles rules imposed on ordinary people, banning them to wear bright colors or flashy, which were associated with moral decadence.
The fact that you can still use 48 shades of brown and gray of 100 allowed for ordinary people to change their look: these different shades and hues gave a margin of creativity in clothing.
The brand is distributed in Italy by Blackboard.
Official website: www.losers-styg.com
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