Interview with Ninì Tirabusciò: beyond the legs there is more

49.5% = Women who occupy a stable job

19.3% = Women in charge of government in European countries (only 6 out of 31 countries)

27% !!! = Women who hold political roles in Italy

Luca is the creator of a brand that looks beyond the legs of a woman and shows us how there is an alternative and a way of thinking different from the dominant one. With his streetwear brand Ninì Tirabusciò it is as if Luca in a certain sense took these percentages and gave him a new meaning.

What difference is there when we talk about skills and abilities between a man and a woman? In my opinion, just the skills, regardless of gender, regardless of whether you are wearing a skirt or trousers.

Ninì Tirabusiò is a brand that makes no difference. A free brand with a salty and irresistible scent just like the waves of the Adriatic coast where it was born. A brand that borrows the name of a revolutionary woman who uses the only weapon of irony to question the era in which she lives.

Ninì shows us how very little would be enough to change things and propose an inclusive alternative capable of destroying all differences. Ninì is not there in proposing stereotypes, clichés or conventions with his clothes. Ninì opens our eyes and shows us how living in a world of equality is today more than possible.

The Ninì Tirabusciò brand with its street unisex clothing line with a skate soul, overturns the order of things and finds the courage to change them according to its personal vision of the world.

The first thing I could not help but notice is Ninì’s attention to the female side which, in the world of skateboarding, is often forgotten or not considered. Already only from the name of the brand is it returned the power and strength it deserves. Where did the choice to enhance the female presence in a culture that is dominated by men in the common imagination?

Ninì Tirabusciò‘s attention to the female side stems from the need to get out of the common stereotype of the skater as an alpha male. In reality, the intention is to create, for the first time in Italy, a unisex brand that is equally suitable for all genders, without any sexual distinction, breaking the canons of today’s skate world.

Even today, in Italy, there are skate realities that are all too selective from this point of view, which in the rest of the world is already quite outdated.

Each garment in our collection, on the other hand, is designed to be worn by anyone who wants and not based on gender. The constant female presence in our photos and videos is due precisely to this.

Tell us a little about yourself and your life. What brought you your passion for skateboarding in t-shirts and sweatshirts?

In the early 90s, when I started living this reality in a concrete way, I bought very rare magazines and videos and I did a lot of research to find material that was nowhere to be found in Italy.

I admired in the first videos shot by professional skaters, everything that revolved around this reality. The thing that struck me most about skateboarding is that it is practiced on the street, significantly influencing the clothing of those who practice it.

In addition to the tricks, one of the things that intrigued me most was the way I dressed, so much so that as a child with my skaters friends, I decorated neutral T-shirts with markers because I wanted to customize our style. I like to convey through the line that I create, what I have spent from the 90s to today with all its nuances.

How did the place where you lived influence who you are and how do you see yourself today?

What influenced me about the place where I live is certainly the charm of the Adriatic coast, which is one of the predominant threads of the brand’s collections. Nightlife in clubs, of which the coast is the undisputed queen, was of great importance to my inspiration.

This makes the cities that populate it real “seaside metropolises“, in which the street life of the great realities merges with that of the seaside towns, creating a metropolitan atmosphere on the coast. But also the splendid landscape made of palm trees, sunrises and breathtaking sunsets.

An erotic imagination marries an underground culture that is not afraid to challenge conventions and dominant power, just like the name of the actress who identifies and tells the story of the brand. If you had to tell me what Ninì Tirabusciò is, in three words which would you choose?

NINI IS ON. Aside from the jokes Ninì Tirabusciò is not describable in just three words;)

How did you come up with the idea of associating a clothing brand for skaters with the story of a revolutionary and courageous woman who manages to face the male and rigid times in which she lives with irony and intelligence?

Maria Campi, with her move and her eroticism, gave a shake to the closed and rigid mentality of her time. Ninì Tirabusciò today wants to break the mold by creating an ambiguity that serves to make our audience understand that women can also wear clothes that have always been considered “men’s” and vice versa.

There are many streetwear brands that dress and give style to this particular underground subculture. How do you think Ninì Tirabusciò can be distinguished from all the others?

Ninì was born as a brand inextricably linked to the skate world without identifying itself only in it. It stands out from the other brands that dress this subculture, for a very marked attention to what is the world of fashion.

I would like in Italy, as in the rest of the world, this identification in fashion to be seen by skaters as a completely current thing and not as a “clash”. Furthermore, the inspirations that build the collections are typical of our area, therefore unique and inimitable.

What are the other references, musical or artistic inspirations that contributed to your brand being born?

Definitely the passion for the club culture of the 90s of the Adriatic Riviera, having been a frequent visitor of House discos. This is one of the strongest influences. Much also comes from black music (rap and derivatives) which was the first musical genre I approached. However, everything that is music can become a source of inspiration in the collections. As you can see in our videos, music ranges in all genres.

Love every day. A simple phrase that however has a beautiful meaning. If love is confused too often with our need to be loved, as the brand video tells, what is love for you?

I wanted to insert in the video everything I love (skate, music, filming, fashion, women, beautiful locations) and that I love to do every day of my life. So it’s like I make love every day with my passions.

Love is the most beautiful thing in the world. I thank Luca and the Ninì team for an interview that I believe goes beyond the beauty and uniqueness of a fashion brand.

If you are also always looking for a new way of telling things, you cannot miss the Vogue issue of this month where the contents of the magazine are looked at through the eyes of children.

Posted By

Marianna Russo

Credo nella gentilezza e nella diversità. Amo l’arte, il fashion, la fotografia e soprattutto il miscuglio fra queste. Penso che scrivere riveli il potere delle nostre parole e per questo penso che non smetterò mai di farlo.