HUMAN (SOCIETY): discover the brand and the MUST HAVE from SS20

Some people speak openly some speak between the lines, HUMAN (SOCIETY) is a brand that is from the first category.

It self-defines “Your favorite edgy brand”.

All the phrases and images chosen by HUMAN (SOCIETY) for their T-shirts and Hoodies are, in fact, sharp and contemptuous.

The issues they address are mostly linked to modern society, particularly the new generations.

Mike Brunner founded the brand in Spain, with the aim of creating garments with bold graphics and not yet on the market.

Its main source of inspiration is social media and the real peculiarity is that each piece is printed by hand, to ensure the highest quality.

We have selected what, according to Wait, are the 5 MUST HAVE from SS20, even if you would like to buy everything.

Sailor Moon Tee and Hoodie

“Good at nothing, Bad at everything”

The blue t-shirt with Sailor Moon and the writing in yellow is ironic and recalls a cartoon in vogue especially in South Korea, just like the yellow Hoodie with the words “My brain is trying to kill me again”.

Tee price: € 35 Hoodie price: € 55

Lilac Hoodie

“Love is in the air take your mask”

Perfect for those who have just received a disappointment of love I would say!

The phrase and the image ride the theme “masks“, almost as if the brand meant that in addition to protecting us from the Covid-19, we should protect ourselves from falling in love.

In general, this Hoodie has convinced me of first sight. The lilac, although perhaps the most complex color to match, should have a place in everyone’s closet.

Price: € 60

Black Tee

“Kids should stay away from DRUGS”

They’re actually not wrong.

Being MUST HAVE couldn’t miss the black t-shirt, this one with green writing has as its protagonist CRASH!

Price: € 35

White tee

Study, take the exam, pass the exam, forget everything, repeat.

It seems a bit of a mockery for us students, and yet how many times have we forgotten what we had studied immediately after taking an exam?

HUMAN (SOCIETY) seems to point out several times that the study is just a limit… I would object, but maybe this is the result they want to achieve.

Price: €35

Bi-color jeans

“Les Enfants créatifs”

The jeans are light and have a leg in light denim and white denim with red detail.

With these on you can’t go unnoticed!

Price: € 70

You can buy HUMAN (SOCIETY) garments on their IG Shops @humansocietyco or on the official website of the brand.

If you liked this article, you will surely love that about the iconic “Tread Slick” by Alexander McQueen.

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Cristiana Avolio

Cristiana Avolio è una studentessa di Strategic Communication e ballerina di danze urbane. Direttamente da Napoli, vive a Milano dall’inizio dell’università. Appassionata di moda e collezionista incallita di scarpe, ama soprattutto lo streetwear. Inizia a lavorare per Wait fashion per poter scrivere di quello che le piace e imparare da persone che hanno le sue stesse passioni!