Hevō spring-summer 2020: Apulia and its colors

The Campaign

THE APULIAN COMPANY IS INSPIRED BY ITS LAND FOR THE SUMMER SEASON

Hevōlution, hevōcation, Hevō spring-summer 2020. Spring is still far away, let alone the summer. However, why not dream of mild temperatures and long days in the sun with a few months in advance? Especially if the Hevō brand proposes a collection of unisex outerwear inspired by Apulia and its colors.

The Campaign

Under the constant motto of «Inventing is not an obligation or, at least, it is not for everyone. Sometimes it is enough to revisit, study the past or repropose without changing, just catching the best, presenting it to a young user, not only by birth, who will discover or rediscover the value of tradition», pronounced by the creative director Fabio Falcetta, the man and the Hevō woman choose colored garments, performing and environmentally conscious.

The Campaign

In fact, in addition to bright colors such as blue, red and yellow, the materials are also protagonists and eco-friendly: garment-dyed nylon and yarn-dyed iridescent effect, light cloths to face the spring and technical fabrics. These attributes give rise to a proposal capable of evoking a fundamental principle for the brand: essentiality. Subtract to get to the essentials. The search for comfort passes through the choice of fabrics that can be used from morning to evening and versatile lines to wear. Maybe even in the first autumn days.