Every so often we happen to signal incoming brand-phenomenon. And it seems that we are here in front of a brand with all the right credentials to enter the streetwear brand group that count: Hero’s Heroine.
Several months ago we already announced the arrival of the brand in Italy, thanks to sponsorship with rapper Fabri Fibra.
Today, however, we can record that the brand is preparing to take off, with the inclusion in some of the most important Italian boutique.
Hero, born in London two years ago, with the aim of bringing to the world market a new concept in street wear with a very strong identity rooted in London and in its suburban reality.
To do this the brand, in addition to strong in-house design office research, it has initiated a collaboration with the London School of Fashion where every week the students bring their ideas are discussed and studied to be placed concretely in the collections.
The founder Max Sartor explains in his own words the creation strategy behind the brand: “Only young designers are able to create what young end-consumer will want to wear. The Fashion School of London is a meltin-pot of nationalities, which allows you to have a vision and an “international touch” to everything we develop. ”
Hero, has as its target market England where it can count on customers as Asos.com, Topman, Urban Outfitters, Selfridges, Footasylum well as countless independent streetwear stores.
Only young designers are able to create what young end-consumer will want to wear
In addition to Britain and to Itsaly, today the brand has arrived in Spain, Japan, Czech Republic and United Arab Emirates.
In Italy the brand can count on exclusive contract with Fabri Fibra for the clothing and due to its great fame Hero’s Heroine is becoming instantly recognizable and the new capsule collection in collaboration with singer is scheduled for release in June.
A side by Fabri Fibra, Hero Heroine’s in Italy dressed Nitro, Clementino, Ninjia (Subsonica), DJ Double S, DJ Sax, Syria, Radio Deejay characters, Emiliano Pepe, husband of Pina.
Here the pictures of the new collection 2016 pe
Official site:www.herosheroine.com
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