The French skate-inspired brand, Hélas has brought all the energy and carefreeness that makes summer holidays so special to its latest ss20 collection. The lookbook was taken during a stay in Sète, used a disposable Kodak camera.
Immersed in the locations of France, a selection of t-shirts are shown, next to an all-over print shirts, moccasins and bucket hat to create a summer-centered dress. Hélas also includes a “marine” capsule, which refers to the world of sailing and the sea.
Discover the complete lookbook and buy the collection on helascaps.
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