Haglöfs x Très Bien, the new spring/summer 2019 capsule collection is now available

Haglöfs joins the Swedish fashion brand and retailer Très Bien, for a capsule collection that modernizes the iconic garments of the Scandinavian brand, a leader in the outdoor world.

It’s 2017, when Haglöfs meets Très Bien to discuss a project with a clear objective: to revive the garments of the outdoor brand archive with a more glamorous and fashionable look.

Today, for the spring-summer 2019, the Scandinavian brand is ready to launch the capsule collection of 6 unique pieces that include the iconic Helium Jacket and the ShoSho backpack with personalized print inspired by the Swedish region Dalarna (where brands originates). Both products are also available in their original colors. The collection is completed by the Epic Jacket midlayer in two colors.

Hannes Hogeman, Creative Director of Très Bien, explains how he chose the sports brand for this partnership: “Having grown up in Sweden, as a child I appreciated Haglöfs especially for his outerwear and backpacks. The Helium jacket was my favorite thanks to its spacious pockets and bright colors. “

“Haglöfs is a cutting-edge outdoor brand with a different approach to products than a fashion brand. For us, performance and functionality come first. Collaborating with Très Bien and transmitting their style to our products has given key styles a totally new look”, concludes Robert Olsson, Senior Designer of Haglöfs

If you want to purchase the Haglöfs x Très Bien capsule collection run on SHOPenauer.com

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Posted By

Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.