The new Gucci Nojum collection is part of the larger Gucci Love Parade collection: presented in 2021 in Hollywood, with a stellar front row and a setting worthy of the context in which the show took place, the Gucci Love Parade line expands with the Gucci Nojum capsule collection.
Nojum in Arabic means “stars”, this word is used to evoke the light of the celestial stars in the night sky, a spectacle of the Arabian nights that is recalled by the metallic and sparkling details present in this collection. From bags, such as the Gucci Diana model, to dresses, for both the women’s and men’s lines, small details or entire presentations in gold pay homage to the central theme of this capsule. The products appear in a portfolio of images that Gucci has created in collaboration with Mille Word, a digital platform that supports the presentation of the collection.
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