There is a saying that for centuries has taught us that unity is strength. It is probably the secret behind every collaboration. Of course, partnerships between companies often require and aim for a good marketing strategy, but it’s not limited to just that. It is the awareness of being able to offer consumers a unique, new, original product, especially if it is created by two different leaders.
New Balance and Levi’s fully reflect this description, two giants who over time have been able to impose their signature in their respective sectors. And today they are ready to cheer us up with a mini selection, the result of a winning collaboration.
The new proposal includes three pieces: a New Balance 992, a Trucker Jacket and a 501 Jeans. The main theme is a palette of shades of gray that, through different materials, is able to recreate the perfect 90s-style look. As is normal, the jacket and trousers do not give up on denim, which has always been a symbol of the Californian brand.
As if they were pieces of the same puzzle, individual denim inlays come together to form a patchwork pattern. The same contrasting motif is also used for the sneakers featuring the iconic “N” logo by New Balance while the “Levi’s for feet” lettering adorns the insoles.
An original capsule collection not only for the exclusivity of the pieces( the collaboration followed the recycled Levi’s Authorized Vintage program) but above all for the offer of a product that rediscovers and celebrates the charm of vintage. The three pieces will be made available starting August 6 on their respective websites: Levi’s and New Balance on a price range between $ 200 and $ 400.
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