Giulia Rossetti, heir to the Fratelli Rossetti empire and head of the accessories department of the historic family brand, decides to take a breath of fresh air away from her certainties, and to finally give life to a project that fully talks about her and demonstrates all her creative baggage.
Giuro is the whole between Giulia’s two parts, GIU, which herself describes as the freer and more creative spirit that distinguishes her personality and RO (for Rossetti), or rather her heritage and know-how that runs through the veins of family for three generations, and which could only be absorbed and assimilated by her too, being surrounded by it.
The designer describes herself as passionate about handmade, an interest that over time has led her to explore worlds similar to her inspirations, first studying the art of jewelry, then deepening the design of jewelry and finally specializing in Design and Applied Arts.
With a rich academic background, she soon entered the world of work, collaborating with brands such as Gripoix, Giampiero Bodino and Marni, then returning to mix her attitudes with the family business, where she is still head of the accessories department.
For those who have been following Giulia for a while, Giuro was born after a long running-in period, in the months of pandemic and lockdown, in which the jewelry designer spent her time in “forced confinement” to experiment with her creations and to sell with super limited availability via instagram.
The pilot collections, both very successful, were Campo di fiori and then Fortuna. With almost immediate sold-out for each piece, the success of both proposals was undisputed, with peaks of the caliber of Dua Lipa and Chiara Ferragni who proudly showed off Giulia’s necklaces on several occasions.
Both jewels mentioned are now part of the first collection of Giuro available online, together with new unpublished mini capsules all handmade with beads and details of great care and refinement that only a great expert like Giulia could elaborate, creating, from the first designed necklaces. , of the broader stories, integrating earrings, bracelets and brooches.
The project, born in the darkest and most uncertain months of the pandemic, had the aim of bringing a smile and a little color when everything in the world was dying out a bit, a message of hope and strength towards better times in which to wear the cheerful accessories carefree.
Although times seem to be turning towards positive developments, the desire for color and serenity that Giuro tells us is nothing more than the essence of the designer made objects, continuing to be the core DNA of the brand.
I swear it is, finally, a brand that does not take itself too seriously, playful and boisterous and proud of it. Having such a strong identity and a super-defined direction, in a time when fashion tends so much to conform to the trend before reflecting on its goals, is already a great success, and if it is not in line with your idea of style, surely it can steal a smile from anyone!
Discover the whole collection:
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