Ghali X Benetton: just launched the capsule collection "United Colors of Ghali"

The Benetton’s capsule collection in collaboration with Ghali was officially launched.

The Milanese trapper of Moroccan origins has distinguished himself from the very beginning of his career for his eccentric and out of the ordinary character, mixing an urban style with couture garments. Ghali is now a style icon perfectly integrated into the world of fashion.

The announcement of his first collection, signed by United Colors of Benetton, came on March 17, 2021 with an Instagram post in which the artist states how grateful he is to be able to accompany the messages conveyed by his texts with a clothing line.

Ghali’s history and values emerge also on this occasion: streetwear garments including oversized sweatshirts, baseball caps and bomber jackets in American college style are mixed with stretch Hijabs, Arabic prints and drawn moons, deriving from Tunisian culture.

All this is clearly visible in the photos taken for the “United Colors Of Ghali” campaign, in which we find Ghali himself wearing colorful sweatshirts and tracksuits signed by him for Benetton. A detail that we cannot overlook are the shiny black shoes worn by Ghali with a thick white sock, a clear reference to Michael Jackson, the artist’s undisputed idol.

Ghali’s fashion wants to be inclusive and, like his music, wants to be the spokesperson for the multiculturalism that characterizes today’s society.

The collection will be available online and in selected United Colors of Benetton stores starting September 30th.

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Posted By

Alessia Fazzolari

Laureata in IULM e studentessa di moda presso la Statale di Milano. Da sempre attratta dal mondo del fashion, essendo cresciuta a Milano, giorno per giorno mi lascio guidare da tutti gli stimoli che questo mondo può dare, senza rimanerne mai delusa.