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THE JAPANESE BRAND INTRODUCES THE NEW MODELS ON THE OCCASION OF FESTIVITIES
G-Shock Metal thinks about the upcoming winter holidays. It does so with important innovations, all to be discovered, starting with the campaign. In fact, on the occasion of the launch of the flagship Christmas collection, GM-5600, and of the full metal GMW-B5000 bestsellers, G-Shock launches the new campaign created by the photographer Eolo Perfido and by the young visual artist Matteo Cuccato, who explores the possible contaminations of the human being with technology and art.
Not only attention to the product, therefore. Man blends with art for the GM-5600 model. An art intended as a fusion between body painting and tattoo art. Steel case and resin strap: the body is covered by a body painting composed of vivid colors. It is an explosion of illustrative-style art that represents the imagination and creative chaos of young people who are always looking for brands to represent them.
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For instance, wild and strong animals come to life, a hammer destroys the concept of ‘traditional’ while keywords and slogans representative of the G-SHOCK world come to life on the body as if to represent all the indestructibility of the watches through this unbreakable iconography.
THE G-SHOCK METAL CAMPAIGN
ADV
In the shot that represents the full metal model GMW-B5000, the man merges with the metal to give life to a super-human. From the watch, in fact, the steel melts, expands and contaminates the body, blending the two elements to enhance the man and make him strong and resistant like the accessory he wears, representing the concept of ‘challenge the limits’, Brand motto. Beyond your limits to become at the same time “unbreakable”: strong as steel.
Thus the Christmas campaign is able to visually represent two of the pillar concepts of G-Shock: strength and indestructibility.
The new ADV is a pure concentration of contaminations. A fusion of technology and art, hyper-realism and street comics, representation in extreme graphics of a modus vivendi for those who think that the impossible can become possible when they challenge each other and overcome them own limits.
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Here’s the last article on G-Shock
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