FASHION IS MUSIC: FRED PERRY FOR MILES KANE

Fred Perry for Miles Kane

Who uses attending the fashion shows, knows how important the soundtrack is. Sometimes it is pleasant, sometimes too urgent. Better when it is conceptual, difficult to understand immediately, especially when reviewing the collection: it helps the text to be creative. Music is therefore an essential tool for fashion. It has understood for years the British brand Fred Perry, who, with his idea of indie-preppy-sportswear, often hosts in its team figures from the musical world: from Amy Winehouse and Miles Kane, protagonist of the last collaboration.

Fred Perry for Miles Kane

Intellectual charm, a skilful musician, much appreciated in his environment, Kane was born in England, a motherland that he left to move to the United States of America, in that of Los Angeles, of course. And these characteristics could only capture the attention of the British brand. After all, musicians from all over the world have been wearing garments with the Laurel Wreath logo for over sixty years. The artist “since he was a child, and through the various stages of my life,” he declares. Especially during adolescence “when you subject yourself to different styles and make confusion, with Fred Perry I reset everything and rediscovered my true nature”.

Fred Perry for Miles Kane

We find ourselves in the seventies, between the European subcultures and the aesthetic line of the American polo-shirts. The fit is snug, the logo is golden and the color tones dominate the blue, while the iconic shoes by Fred Perry, the table tennis, are strictly optical white. The collection is now in stores and seems to be already a must have for the summer looks that will be seen at different festivals and outdoor concerts.

fredperry.com