How to reinterpret without falling into banality and make personal the distinctive codes of a phenomenon, nomadism. This practice, so beloved for its exotic remembrance of distant lands and unpublished peoples, yet so difficult to understand, to accept, is the inspiration that gave birth to the collection for the next winter season by Narguess Hatami for her eponymous Miahatami brand.
Born in Tehran, capital of Iran, the designer has formed her future in Italian companies like MSGM by Massimo Giorgetti. Our country and her country of origin are the elements that balance the world created by Hatami: a fashion that combines the culture of the Middle East with Italian style and craftsmanship. And this collection has not betrayed this value. The choupan nomadic tribe, the pastors Ghashghai, and that of the Bakhtiari are in fact the populations, with their traditions and customs, which gave birth to interesting clothes, where the embroidery combines in balance with tangerines, primaries colors, and boho prints. Among the novelties emerge black, used to represent in the form of garment, the tents of nomadic Ghashgai. And yet a tribute to the manufacturing ritual used to create the famous kilim rugs, sometimes used during prayer, to emphasize textures and materials.
This new Miahatami’s collection, presented in Milan during the women’s fashion week in February is finally an interesting representation of femininity. Certainly nomadic style is not a novelty, but the method by which it has been investigated and then made to become fashion is equally interesting and a sign of profound knowledge of the subject. Once again, the experience of things, the world, is important as is the creativity and the way in which it is expressed.
ph: press office
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