F155 Clapton by Freitag
Freitag launches the backpack model called F155 Clapton through the motto “Individual by day, reflective at night”. The newcomer, is an accessory designed particularly for those who every day of the week have to travel miles, especially from home to the workplace: commuters. Yes, just those people who every morning are suffering, helplessly, the shortcomings of the system, especially those related to the management of public transport.
F155 Clapton by Freitag
The Swiss fashion house, active since 1993 thanks to graphic designers Markus and Daniel Freitag, has created what defines the “semi-professional backpacks”, adding that the prefix semi “refers only to the volume, which we have reduced to 18 liters, just good for a commuter”. As if to underline the fact that already moving is complicated, let alone do it with an accessory full of objects: less is more.
F155 Clapton by Freitag
The aspects concerning comfort and functionality promise, instead, to be identical to all the other creations of the company, starting from the iconic messenger bag, starting from the eco-sustainable ones, up to those strictly linked to the use. For starters, it is a water repellent backpack made from sturdy, individual and above all used truck tarpaulins; the closure can vary depending on the volume in use thanks to the special fold’n’rolltop mechanism. Finally, to return to the “reflective at night” slogan, it guarantees strong night visibility thanks to five reflectors positioned in a functional way. This last aspect is particularly useful for those who move by bicycle: safety first of all.
F155 Clapton by Freitag
But also the aesthetics. It is definable as a cool model from millennials, from those who know what a trend will be and what has instead ended up being trendy. It is perhaps one of Freitag’s most successful stylistic products, realized, fortunately, without compromising the sustainable, therefore ethical, core of the company.
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