Almost nothing is known about Datt, an extremely curated instagram profile, consistent collections and avant-garde design. Between Bio and About, all the brand wants to say about itself is that it was born only in 2019 and that it comes from Vietnam, otherwise it leaves the entire storytelling to the images and, on the other hand, you don’t need many other words.
Elegant and refined Datt narrates of a distant place, and it does so by building an imaginary very different from what seems to emerge from its creative direction. The clean lines, neutral colors, structured and angular shapes push towards an approach to design essentialism typical of Scandinavian art and fashion, among clean cuts and geometry.
Yet it is from the details, from the inlaid gold that recalls the decorations of temples used for small ornamental elements and accessories, from the vaporous fabrics that create games of light and shadows simulating the rays of the sun among the thick trees in the torrid summer afternoons, from the references of exotic flowers stylized in the prints that we understand that Datt is talking about Vietnam. It does so, however, with a design so clean and sophisticated that it can project us in an instant through the streets of fashion in Paris, Milan and New York.
After a bit of exploration between the collections and the choices of the brand, the link on why it is so easy to be able to transport the East and a world so distant and rich in local identity on the catwalks of the most commercial and fashion-oriented western capitals has come by itself:
Datt found in the combination of classical Vietnamese elements the artistic union with the art history of the great founders of the Renaissance and the artistic, literal and cultural past of Italy and more generally of Europe.
The Baroque gold, the Roman capitals, the Venus de Milo, are all inspirations declared by Datt in the research process of the collection. At the same time, finding the combination of the transparency and gracefulness of a work like the Venus de Milo and the swinging of the hammocks and the movement of the curtains in the wind of a land overseas work perfectly in a language that is as personal as it is unprecedented and interesting.
Datt has thus managed to calibrate its personality and background that distinguishes it with an extremely up to date and refined type of artistic avant-garde, launching an aesthetic direction that can only intrigue us and leave us with bated breath until the next collection.
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