With a post and a video campaign with exotic notes, Chiara Ferragni announced NespressoXChiaraFerragni to her 23 million followers on Instagram.
Fresh entry into the Tod’s and Bulgari families, the unstoppable entrepreneur will dress with her iconic style and unmistakable blue eyelike, a limited edition of coffee machines and accessories, available from 28 May in Nespresso e-shops and in selected boutiques.
The summer collection will be only part of this lucky meeting: the collaboration will accompany Chiara Ferragni’s followers and coffee addicts throughout the summer through events, unpublished content, meetings with fans and recipes by The Blonde Salad.
And if Chiara Ferragni can be defined unstoppable, after having contaminated the culture, water bottles, beauty, water, and sunglasses market with her success, Nespresso proves to be no less.
Anna Lundstrom, Chief Brand Officer of Nespresso, confirmed the great scope of this new project.
“This agreement is to date one of the most complete and extensive ever made with another brand, an exciting project that inaugurates a new approach for Nespresso and which helps to consolidate our most creative soul at the same time. We are really excited to share Chiara Ferragni’s interpretation of the Nespresso brand and we can’t wait to make the project known to our respective communities “
The decision to entrust its strategy to the voice of Chiara Ferragni had already been anticipated by the Made with Care campaign: a video in which celebrities and world-renowned activists reveal the constant attention that the brand pays to people and the environment.
Sustainability and inclusion were the meeting point between the company and the influencer:
“When I first met the Nespresso team, I was also fascinated by all the initiatives related to sustainability and recycling, in which I would like to take part and give my contribution as soon as possible.”
This winning strategy once again confirms how much Nespresso appears to be a far-sighted brand, capable of staying true to its identity, but also of opening up to current trends, grasping their potential and understanding how much they affect the market and consumer choices.
To learn more about Chiara Ferragni, click here!
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