Karl Lagerfeld transformed the Grand Palais into a double C supermarket. For Fall Winter 2014-15, Chanel create a whole supermearket with all the products Chanel branded and clothes fade into the background. Spaghetti, household items, rugs … everything strictly Chanel. And the photos on Instagram bounce at the speed of light. Something that obscures the clothes and the meaning of the parade itself. But Karl Lagerfeld knows how to read the time and knows that the show is very important. The fashion today is the brand, image, posted on Instagram shots. What do you care about the suit when you have a pack of spaghetti signed Chanel?

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