Let’s start with the anticipation of the brands that will be present at our event. Let’s start with a very hot name : Molly Bracken .
Many already know : it is a French brand founded in 2008 , and after the great success in his country , even in Italy has reached a network of over 600 stores . Without advertising, but only dragged by word of mouth and love for the taste of this brand: a romantic style , full of minute details . The Italian distributor , Marco Martini from Mrt Distribution called it a product with a ‘ value for money ‘ unsurpassed .
The story of Molly Bracken is legendary in its own way . The brand was founded in 2008 with the discovery of a box full of old sepia photos dating back to the 20 , which represents a young Irishman , active, lovely , named Molly .
With its extreme femininity and strong character, Molly has become a timeless source of inspiration for future generations .
With their 20 years of experience in the fashion, the founders of the brand now imagine collections revisited in a retro style , mixing Victorian collars , tulle and lace with sequins, cotton shirts and more contemporary taste .
If you want to discover the new collection of Molly Bracken do not miss out by Brini vs Wait .
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TO KNOW MORE ABOUT THE EVENT:
An event FRESH , NEW, ALTERNATIVE . More than an event now a true fashion fair ‘fuori-salone’.
Also this year BRINI VS WAIT arrives, even stronger and more consolidated , from 7 to 9 January, during the Pitti Immagine.
We imagined a different event : dynamic , conceptual, with a large space dedicated to emerging and alternative brands, but where there are important and established brands who want to show himself in a different way, an innovative and full of energy.
An fair opened with a big opening party , because we also want to have fun, but an event that contains inside many small events and interesting situations. From the customization of bikes to tattoo exibition and artists exibitions.
An event which over the years has launched brand that absolute emerging today have become really important and that count o the market.
A few names of previous exhibitors acknowledge where streetwear , fashion, the avantguarde are united in a unique and exploisve mix : Obey, Franlkin & Marshall , P448 , Minikarket Del Riciclo, Pantone , Cover Lab, Route Des Garden , Bevilacqua, Pietro Ferrante , Stance , Mitchell & Ness, Un.dici, Mood, Lobster, Da.d , Happy Socks , Case Scenario , VV by Kids, Supra , Alpha Omega , Jovonnista , Keyhole , Alessandrini just to name a few.
From now we will begin to anticipate what brand and what performance you can see in the new edition .
And as we still have some space … if you have a brand that you think will have his say … do not keep it locked in the cellar! Send us your application! Send your request accompanied by information and look at your brand :
info@waitmag.com , gianmaria@bbbrini.com , m.sermoneta@welcomeorder.com , lauranannelli@bbbrini.com
Other useful links :
Official Event Page on Facebook.
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