When it comes to bridal fashion, mentioning Vera Wang is a must. Since her beginnings, the American designer has allowed all kinds of brides to wear the dress they have always imagined and dreamed of for a long time. Wang’s purpose is to break the mold of the traditions associated with this celebration through her manifacture’s peculiarity. That’s why she refers to herself not as a simple wedding designer but as a stylist capable of making each woman’s personality stand out.
What a better idea than to extend this dream to bride’s friends too?
Last year Vera Wang signed a partnership with Pronovias Group (world leader in luxury bridal), giving life to Vera Wang Bride brand. With this brand it’s not the bride who chooses the dress, but the dress that chooses the bride. In such a classic business where the customer has always been forced to make a decision from a proposals’ limited range, the real revolution is now to create some wedding dresses suitable for every silhouette and capable of satisfying even the oddest and most unusual desires.
This is the key to its success. As traditional bridal fashion has been overturned by deep V-necks and unconventional colors, in the same way Wang believes that time has come to give the bridesmaids a more eccentric and distinctive image. This is how the first occasionwear collection “Bridesmaids” was born.
The undisputed protagonist may be concerned about being obscured during such a crucial day for her. But don’t worry. This collection only attempts bring even more joy and liveliness to a day dedicated to the most radiant feeling: love. The idea came indeed during an historical moment that has deprived us so much of joy.
That’s the reason why the collection, composed of 60 designs, boasts a very wide range of nuances: from softer and more pastel ones such as powder pink or lilac to more intense ones such as fuchsia or electric blue, underlining the technicolor trend depopulated during the last season. The dresses are also characterized by a bright design and fine fabrics’ use such as chiffon, crêpe and satin. There is also no lack of drapery, necklines, side slits, tailored flounces and provocative open backs. Models’ range offered is also wide: from tight-fitting sheath and sensual mermaid dresses to elegant tulle baby dolls and refined jumpsuits.
In short, the collection can be adapted to any situation and any silhouette, so much so that prices vary from a minimum of € 350 to a maximum of € 650 and the available sizes start from 34 to get to 60. Inclusiveness, avant-garde, fun, sensuality but also refinement: these are the key values of a collection that promotes the affirmation of one’s personality’s. If until now the bride-to-be has been the only one to ask for her friends’ help, from now on the wedding guests too can have fun with the bride choosing for dream combinations!
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