BRANDS ON FIRE: Ader Error' street-wear: a contemporary factory

Ader Error fw18

We all remember the Factory founded by Andy Warhol. It was his studio in Manhattan, but in a short time he became a concentrate of ideas, passions and concrete utopias, hosting artists, musicians and writers of the Sixties: from Anita Pallenberg to Velvet Underground, the Stones and Dylan, Edie Sedgwick, David Bowie , passing through William Borroughs and the painter Jean-Michel Basquiat. Together they consumed drugs, listened to music, but also gave the illusion that something tangible could be achieved in those days of perdition. The creation that derives from chaos.

Ader Error Pullover

Today it is difficult to find places and similar people, who share passions, pains and reflections on the world, and then make them live in the form of artifacts. However, some collective still exists, even in the field of fashion. In Seoul, it was born in 2014, just during the Christmas period, the brand Ader Error. More than a company structured in a vertical way, with a leadership that directs and the others that support it, it is a community, understood as a place where people collaborate and each one gives and makes his own, bringing his own cultural and existential.

Ader Error fw18

It is no coincidence that the key words of the brand are: culture and lifestyle. Even before style, in a strict sense, that is tied to fashion. Their goal right now is to spread their aesthetic and conceptual philosophy, going with their collections around the world. Not surprisingly, in addition to their store in that of the capital of South Korea, they have taken up residence in London, Paris and New York, to set up looks in an unprecedented street-wear. Unique because reasoned, free from frills. Maybe that’s why companies like Puma have decided to collaborate with Ader Error, creating a capsule for this winter.

ADERXPUMA Down Coat

Casio chose Ader Error to create a new version of their iconic G-Shock watch. The Tokyo-based company, founded in 1946 by Kashio Tadao, has created with that of Seoul an accessory that combines all the characteristics of the classics of the Japanese house, adding Ader’s aesthetics. Thus the model DW-5600ADER-1DR was born, black, with an LCD screen and, of course, shock resistant.

Ader Error x Casio G-Shock

In addition to the online shop on the official website of the brand, the garments, both for men and women, can be purchased on the most important e-commerce sites, such as Farfetch. This success derives from the spirit that the different designers feed every day to spread their sense of style, which for them is more a means of expressing their everyday life, emphasized by the slogan But near missed things. It is not the greatest systems that inspire – as perhaps it could be in Warhol & co. – but what is close in everyday life.