Borsalino introduces the Spring-Summer 2019 collection with a preview of the campaign signed by photographer Joseph Cardo.
The re-launch strategy of the brand continues, reinterpreting the aesthetic codes of its past, building a new idea of beauty that will lead to the future, an icon of elegance and style with over 160 years of history.
“What is more beautiful than rediscovering yourself by reading your own time? What is a memory if not a tear in the memory in which we see ourselves, our life understanding its beauty, which emerges from the tear and which is recomposed and firm in our contemporaneity “, says Giacomo Santucci, Creative Curator Borsalino,
A gesture of art, the tear, awareness of this memory, associated with another gesture of art that colors this emerging universe. Joseph Cardo, in a sophisticated and conceptually acrobatic photographic and graphic interpretation, makes the idea of memory and of photographic “art & craft” as sublimation of joy, beauty and art.
“It’s a project that helped me understand the lack of boundaries between each artistic expression, in which only one thing wins: beauty. Working on a brand and its history through the game of emotions and surprises goes beyond the photo, it’s like playing with a large magnifying glass that allows you to open new perspectives and go further, bring the manual dexterity and the necessary aesthetic sense to make photography a work comparable to other arts “, explains Joseph Cardo .
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