They are coming: appearign on Instagram Stories like a lightning strike, a preview from Off-White sneakers for ss 2018.
And if you swore because you could not buy one of the Nike x Off White, (the Ten sneakers) which made all sneakerheads of the world go mad, this time there’s good news.
The good news: they will not be so limited. If you really want them, you will most likely buy them.
The bad news: they will cost at least double (if not triple) in comparison with Nike collaboration, in line with Off White’s prices.
No, this time Nike didn’t make any sign on them. Sneakers are all ‘OFF White’. And the genius of collaboration with Nike is just this: that borught to launch Off-White SERIOUSLY in the luxury sneaker market, giving the brand a clear and extremely recognizable identity (and of course holding all the important margins, which obviously do not are when you come up with a collaboration with another brand).
Let’s face it: Off White has always offered his sneakers, but they were quite bad. They lacked a true uniqueness.
Now Virgil Abloh has brought all the design, the ‘patchwork’ style and ‘reconstructed’ within his line. There is also a wink at Reebok (we saw it, at do you think?) because the Off White logo is inserted into a classic Reebok-style leather frame.
In short, these sneakers are a real bomb and the brand can give birth to a true winning series that could continue year after year.
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