Boboutic: when in fashion the creative medium is knitwear

Boboutic fw 2019

The value of the vehicle, in order to express itself. The medium, understood as a text, has always been the instrument with which the subjects communicate. We. Everyone chooses his: who photography, who painting, who sports. Other real materials, tangible in the organic sense, especially in the fashion world, an industry based not only on the shape of a dress, but also and above all on what is basted. Boboutic emerges as one of the brands on the market, in this sense.

Knitwear is the tool that binds the concept of fashion of the brand with customers, who wear the creations that arise. Experimentation and creation are self-feeding in the Florentine laboratory where the work is based on a continuous research, carried out by Michel Bergamo and Cristina Zamagni, the founders since the year 2000.

Boboutic fw 2019

They have always had a clear idea of their goal, that of “making garments that make sense not only for the season, but for prolonged time.” The couple declares. Back here the tradition, understood as that aesthetic and timeless approach, typical of our local craftsmanship. And from this stem emerges another aspect: the idea of giving the body clothes studied in every detail, although preponderant is a sober style emphasized by high quality materials.

Each piece tells their path, the professional growth of the duo, in fact “every time we think of the new collection is never a project from scratch: the starting point is always a base that is perfected, we try to move the limits of the technique. We like to associate our work with a discipline that in photography is called laying latitude, ie longer exposures that for this reason allow the correction of a larger error “.

Boboutic fw 2019

And the photographic medium allows to observe the images, taken by Zamagni, which figuratively tell the collection for the coming winter, in which the Florentine brand reflects on the relationship between animal, man and machine. Particularly on the role of the human being who in this specific case has the right to observe, play and compose the dialogue between the cold element (the machine) and the hot element (the animal). The silhouette reflects the archetype of the brand, recalling a refined aesthetic given by the union of fabrics and natural colors, and it is appropriate to say in every aspect: they have not undergone any chemical treatment. Chapeau.

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