Blanco is the protagonist of Calvin Klein’s latest publicity stunt.
The American label asked to the artist, that recently won the last edition of Sanremo Festival together with his colleague Mahmood, to walk along the streets of New York, in the middle of Time Square’s traffic, wearing only a pair of white boxers signed CK. The whole event has obviously been documented to appear on the official social accounts of the brand.
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A truly original marketing move, aimed at expanding the online community of Calvin Klein, which has been working to achieve this goal for some time now. It is not the first time, in fact, that the most famous stars of the moment appear on their Instagram profile. Before Blanco the social “invasions” carried out by Machine Gun Kelly, Pete Davidson and Jung Ho-Yeon obtained a great success.
Certainly taking part in this project was not difficult at all for the Italian artist, born in 2003, if we consider the fact that he has previously appeared in many of his music videos wearing only white underwear. Therefore, this is a very good choice made by the New York company if we also think of the great success that the singer is lately experiencing.
What do you think about it?
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