Balenciaga aims for tenderness. The well-known fashion brand has just released a shoulder bag enriched with super-soft graphics with a puppy and a tiny kitten, all cuddled in collaboration with the World Food Program (WFP) in order to support its mission of end hunger by 2030.
Balenciaga aims to engage customers on important issues such as hunger in the world and the role that nutritious food plays in building strong communities. This partnership is a step forward to make fashion useful beyond its practical goals, supporting, when possible, the good causes with its products.
Buying a WFP branded product from Balenciaga, it is possible to make a tangible difference for all those peoples in crisis.
Until 1 February 2019, Balenciaga will donate 10% of the sales price of each WFP branded product and 10% of the suggested sales price through the interested business partners who transport these products worldwide. In addition to this, Balenciaga has already donated $ 250,000 to support WFP in its mission to save lives and change lives around the world. All donated funds will be used according to the greatest needs.
This sweet graphic, which it is impossible not to fall in love with, acts as an ingenious mirror for the larks and appears in several models of bags such as the Camera Bag, the Shopper or the Ville in such a way as to cover the widest slice of the market and reach as many results as possible.
If you want to support this cause with a good deal of shopping you can buy the Balenciaga bags in the stores or directly on their online site.
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