When you are a brand that produces fashion accessories it is very difficult to renew from time to time. Pijama is aware of this, but this need, dictated by the potential risk of boring the market and being overtaken by competitors, makes it stronger and more creative. To demonstrate this characteristic feature of the made in Italy brand, there are three models that translate into the bags, the needs of people living in the city: a spacious, functional container, but also nice to see.
The Metron line, this is the name given by the Milanese company, sees as a protagonist a Tote bag, which is the multifunctional bag, which has two central pockets in neoprene covered with a drawstring closure. Next comes the Medium Backpack featuring a neoprene and nylon pocket form, as well as a double closure. The same detail is finally visible on the Big Bag travel bag, which among the three, is the most widespread. To stock up the bags is the option to choose them in two variants: denim black and zigzag.
Pijama is an Italian reality born in 2006 from an idea by Monica Battistella, fashion designer, and Sergio Gobbi, an architect. Their was since the beginning a courageous choice because they developed from an experimental point of view, even though they originated in the wake of the economic crisis that hit the West in 2008, starting with the United States of America, but without removing anything to aesthetic, indispensable in the context of the so-called made in Italy, in which an accurately crafted object is also synonymous with beauty. In the case of the Metron line, these elements try to converge in a delicate balance. Factor, the latter, more and more complex to keep in a metropolis but with some extra help that helps you to reach it, is not so impossible.
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