Augmented Reality: Gucci tests on Snapchat while JD teams up with Sony

The Chinese e-commerce JD.com with Sony and the American Snapchat are working on some projects of “Augmented Reality”!

The AR is a technology that allows us to potentially do anything, even try clothes online without moving from the sofa home.

For this reason, many brands that have found themselves having to face a period like that of COVID19, have started to design ad hoc solutions for their consumers.

Chinese e-commerce giant JD together with Sony Semiconductor Solutions started to design a software for augmented reality.

The latter gives the opportunity to customers to calculate the size of the foot online so as not to make a mistake in buying shoes.

These two brands also collaborate to develop systems of AR Skin evaluation or AR live streaming.

As for Snapchat, however, has recently introduced a similar mode that allows you to try shoes virtually.

Gucci took the opportunity and immediately allowed its fans the “try-on” of some models on Snapchat.

Just select the shoes and point the camera towards your feet and you’re done.

If they like… there’s always the “Shop Now” button for a quick purchase!

For more news on fashion and technology, take a look at the following articles:

Instagram Guide for Digital Fashion Week

Facebook introduces Shops

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Cristiana Avolio

Cristiana Avolio è una studentessa di Strategic Communication e ballerina di danze urbane. Direttamente da Napoli, vive a Milano dall’inizio dell’università. Appassionata di moda e collezionista incallita di scarpe, ama soprattutto lo streetwear. Inizia a lavorare per Wait fashion per poter scrivere di quello che le piace e imparare da persone che hanno le sue stesse passioni!