Not mince words ASIF, which stands for As Seen In Future, is the brand of sneakers most interesting among the new proposals I’ve seen in a long time.
We are faced with models that if would have drawn by Kanye West, and if they were called Yeezy, people would tear his hair in order to possess them.
What I love about these sneakers, it is the ability to maintain clean lines and design, creating a product seemingly simple but very original and of high quality. The ability to mix retro-lines and project them into the future.
Often the style is in the details. ASIF is able to draw upon a wealth of lines, ranging from Adidas to Nike and to re-synthesize them perfectly, producing a product with its own personality with a striking appearance, but that is never excessive.
The creator of the brand is not the newest, it is simply Rich Cofinco founder of Creative Recreation in team with the designer and photographer Nate Harvey.
The brand position is medium-high but, and I appreciate this, not going to fit in the large group of luxury sneakers (or pseudo) priced above 300 $. ASIF totaled about 160-180 dollars, things that immediately makes me think that the price is fair and honest, when compared with the brand oof the same quality (or less) capable of expressing prices of twice.
The models today are 3, on which there are some colors: the Druev hi, clearly inspired by basketball, Io Trainer, which are a kind of slip-on loafer with a tie on the heel and a internal mesh sock, and Sayar Hi, a beautiful hi top with a velcro strap passing through the tongue.
Noble materials such as textured leather and suede combine to hi tech details such as nylon and mesh perforated, with nice color combinations.
A brand to absolutely consider to observe its next evolution and that currently is found only in the USA market and on the online shop of the brand.
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