E’ bello vedere che un brand come April 77, dopo il duro periodo legato ad alcuni problemi finanziari di circa 3 anni fa, è ancora vivo, vitale e non smette di trasudare stile. Gli anni passano, le mode girano, ma quando vediamo l’etichetta di April 77 ci batte ancora forte il cuore.
Dopo un periodo di ridimensionamento, come una pianta potata, April 77 si sta sviluppando nuovamente, e forse più forte di prima.
Al’inizio è stato essenziale concentrarsi sul ‘core’ del brand, i pantaloni. E le collezioni pian piano sono tornate sempre più ricche.
Ecco gli shooting della fw13 chiamata ‘Permanent Vacation’ dove vediamo il gusto rock & rockabilly sempre splendente. Non mancano le biker, addirittura qui in colore fuxia, le camicie ultraslim anche con borchie sul collo e i motivi paisley, che finiscono su t-shirt, camicie e anche giacche.
It’s nice to see that a brand like April 77, after the hard period related to some financial problems about 3 years ago, is still alive, vital and never ceases to smell like style. The years pass, the mode run, but when we see the label of April 77 there is still beating strong our heart.
After a period of downsizing, as a plant pruned, April 77 is being developed again, and perhaps stronger than before.
Beginning was essential to focus on the ‘core’ of the brand, the pants. And the collections slowly came back richer and richer.
Here are the shooting of the FW13 called ‘Permanent Vacation’ where we see the taste of rock & rockabilly always shining. Do not miss the biker, even here in fuchsia, ultraslim shirts with studs on the neck and paisley motifs, which end up on t-shirts, shirts and even jackets.
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